Mostly Free Marketing Tools

Need to check your next outgoing enewsletter for spam trigger words? Need some quick insights on where on your website your visitors are spending the most time? We’ve got you covered. We’ve pulled together a list of our favorite free online marketing & email marketing resources for you to peruse when you need help. Stay tuned as we’re constantly adding new cool stuff.

  • Google Keyword Tool – Find out how many people are searching for a particular search term and get suggested alternatives for your search campaigns.
  • Google Trends – See trends in search over time and compare different words and phrases. One of my favorite digital marketing tools.
  • Site:search – Allows you to do a Google search that’s limited to a particular website.
  • Google Webmaster Tools – You can check things like the number of indexed pages on your website, submit your site to Google so you’re getting crawled and indexed, and even disavow bad inbound links.
  • Search in a Giphy – With the free Giphy Chrome extension, you’ll be able to find great GIFs  quickly. To use the tool, all you have to do is open the extension in Chrome, search, choose a GIF, and drag and drop.
  • Evernote – Use it to keep a running list of ideas, take notes, store inspiring articles or ebooks — even to write a blog post in 10 minutes by speaking it out loud and then editing the translated text.
  • Word2CleanHTML – Word2CleanHTML applies filters to fix all things added into the HTML, resulting in well-formatted HTML you can paste directly into a web page CMS. Simply paste in your draft, click one button, and then copy the resulting HTML straight from the tool.
  • WordCounter –  WordCounter works exactly the way you think it does: Paste in your content and it’ll spit out exactly how many words you have.
  • Grammarly & Correctica – Grammarly and Correctica are great tools for triple-checking before you press “publish” or “send.” Both free tools check for grammatical errors — and Grammarly even checks for plagiarism.
  • Hemingway App – Want to make your written content easier to read? Paste your content into this free web app, and it’ll assess your writing and identify opportunities to make it simpler.
  • Headline Analyzer –  What does a really good headline look like? The free tool Headline Analyzer by CoSchedule can tell you
  • Ruder Finn Intent Index – Understand why people use the web in this beautifully presented website.
  • Venngage – A great drag-n-drop platform that allows you to create and share your own infographics for free.
  • Nimbus Screenshot – Nimbus Screenshot lets you capture the visible part of a web page, a selected area, a selected scroll (my personal favorite), the entire page, or the entire browser window — including everything below the fold.
  • Canva – Canva offers a huge library of pre-made templates and assets that you can manipulate while also adding your own imagery.
  • ThingLink – Ever wanted to make an image (or infographic) clickable? ThingLink lets you upload an image and add little icons to it that appear when a person hovers their cursor over the image.
  • Skitch – Skitch is a free app by Evernote that helps you communicate more visually. It lets you mark up images, digital assets, PDFs, and other files with arrows, callout boxes, text, and more all in one place.
  • Infogram  – While similar to Canva, Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization.
  • Google Fonts – Want to spruce up your site pages, presentations, ebooks, and other content with cool and difference new fonts? Little-known fact: Google has a directory of 600 free fonts ready for you to download and use.
  • Image Color Picker – Select any point of the picture, and immediately see its corresponding HEX, RGB, and HSV values.
  • Haiku Deck – This tool helps you quickly find simple layouts, beautiful images, and great fonts. It’s available for the web and for iPad.
  • HubSpot’s Free Stock Photos – Whether it’s a unique image needed for an ebook or that perfect photo you want to add to a blog post, that collection should have you covered.
  • PlaceIt – PlaceIt serves a very specific purpose: It allows you to upload images of your site or product into real-world environments of people holding phones, tablets, and laptops.
  • API Directory – ProgrammableWeb – A really comprehensive list of API’s out there that all you techies can make use of.
  • NounProject – Huge library of amazing free icons.
  • Headline Analyzer –  What does a really good headline look like? The free tool Headline Analyzer by CoSchedule can tell you.
  • Subject Line Evaluator – A free rating tool to evaluate your email subject lines before hitting “send.”