4-Hour Strategic Marketing Workshop
Strategic Marketing Plan for Technology Product and Service Companies
“Half the money I spend on marketing is wasted;
the trouble is I don’t know which half.”John Wanamaker (1838-1922)
Creating a marketing strategy for your technology product or service company can be daunting. Marketing your business involves more than having great features and functions, top-notch consultants, a slick web site, and some paid advertising.
You need a strategic plan that includes tactics and tools that are precisely targeted to the audience that you’re trying to attract. Learn proven ideas and innovative strategies designed to help you get more quality leads and close more business.
In this workshop, you will receive a marketing planner that contains everything you need to keep your business on track for the next week, month and year. The following topics will be covered:
How to Market in 2017
Why the old way of doing marketing does not work in today’s world.
Where to Start
You will complete a 1-page worksheet to assess your current marketing efforts and help you determine where to get started.
Identify Your Target Market
Complete a 20-minute exercise to define the key attributes of your ideal customer
Understand the Customer Journey
Learn the different stages that customers go through before buying from you
The Power of Automation
How automation can save you time
The Right Message at the Right Time
Webinars, Seminars. free trials, discounts. eBooks, Newsletters. Learn what and when different types of content are most effective
Create a strategic plan to generate more high quality leads and close more business
Click the button below to schedule a call with one of our experts to learn how each workshop can be customized to meet your needsSchedule Call
Click the button below to download a nice PDF brochure with the workshop details. Share it with your co-workers, friends and family.Download Brochure