When it comes to marketing, building solid relationships with customers and clients is the key to success. The problem is, most advice related to building relationships doesn’t focus on the unique needs and strategies required to build strong relationships in the B2B market. You’ve likely heard “Customers don’t buy from companies, they buy from people” – but what happens when … Read More
Reduce Client No-Shows with Scheduling Automation
If you run a service based business, there is a good chance that your biggest headache is missed appointments. Your client then has to reschedule and you are stuck with unbooked time. Everyone is unhappy. You could have your receptionist call or email everyone with an upcoming appointment, but that is labor intensive and may fall by the wayside during … Read More
How Do I Set Up “Google My Business”?
If you are a small or medium-sized business, setting up a Google My Business account is one of the most effective ways to get found by your customers online. With over a billion users, Google is by far the most popular search engine in the US. In fact, 70% of online searches are performed on Google, as compared to Bing … Read More
What is “Google My Business” & Why Should My Company Use it?
If you are a small or medium sized business, there is a good chance one of your main goals is to show up in a Google search when your customers are looking for your product or service. From dentists and daycares to leatherworkers and construction contractors, showing up in Google search can be an extremely effective way to grow your business. … Read More
Your 2017 Marketing Tactics Won’t Plan Themselves
It is the end of the year and as a small business owner, you are overwhelmed. You need to wrap up Q4 numbers, handle higher holiday sales (sometimes with less staff!), and somehow make sure customer service doesn’t get put on the back burner. You don’t have time to worry about 2017 yet, right? Wrong. A goal without a plan … Read More
5 Simple Customer Appreciation Gift Ideas
For small business owners, building a dedicated customer base is all about building relationships with people. Even just a simple thank you can go a long way in showing your customers how much their business means to you. As the holidays approach, showing that appreciation is even more important – but it can be difficult to know what to offer. … Read More
How to Measure Your ROB – “Return on Blog”
While video marketing and multimedia messaging is more popular than ever right now, there is still a very important place in the inbound marketing spectrum for blog content. That’s because by and large, people still want to read simple and digest-able content that informs and entertains. While the rules and industry standards for things like how long a blog post needs … Read More
Personalized Automated Follow-Up & How it Can Help Your Brand
Email marketing remains one of the most effective forms of marketing. Whether you’re delivering special deals, highlights of your most recent blog posts, or automated followups with leads — if your goal is to grow your business, you can’t underestimate the power of email. And if you want to get the most out of your email marketing campaigns, you need … Read More
How Can Business Blogging Help My Company Get Found Online?
Whenever I posit to a small business owner that they should consider incorporating blogging into their marketing strategy, I inevitably hear the questions, “What exactly is a blog?” and “Will it actually help my bottom line?” After spending the last seven years working with small business owners to implement content marketing strategies, I understand that before you can effectively illustrate … Read More
A Short Guide to CRM
CRM is an acronym that stands for Customer Relationship Management. In practice, a CRM is an application or software system that makes it easier to manage the relationships you have with your customers and leads. Imagine an email account, which links together messages, and an old-fashioned address book fused together and on steroids. That is a essentially how a CRM … Read More
